Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

Influencers are driving billions of spending each year. Here are the brands benefiting most from their endorsements.

As is the season for new year predictions, I truly believe this is the only one that will continue to matter over the next ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need ...

Brandwatch has been named a Leader in the QKS SPARK Matrix™ for Social Media Management Platforms, 2025 and a Major Player in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

More than 100 D2C brands reportedly deploy upwards of ₹20 crore annually through internal creator teams, bypassing agency-led ...

Premium Japanese skin care brand SK-II has topped marketing intelligence platform Kolr’s inaugural Brand Aura Index, beating ...