In kid world, slime comes in multiple ooey-gooey forms: the kind made with glue that you can buy at the toy store that sticks to everything and ruins your brand-new area rug; the kind they make when ...

You may have a hard time buying a bottle of Elmer's glue right now. Stores in Springfield say the craft and classroom staple is in short supply. Kids are going through bottle after bottle, making ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

The “no borax no glue” trend has flooded TikTok. Screengrab from @Madisdawgs on TikTok The words “borax” and “glue” have flooded TikTok as a new trend has begun to emerge. The words, once popular in ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The waters around New York City used to be filled with hundreds of ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...

Green slime is that gooey non-Newtonian fluid you may remember from childhood science experiments or Nickelodeon television shows. It’s fluorescent, somehow sticky and springy at the same time, and ...

When I was a young girl, Nickelodeon released one of the most popular cheap toys kids could get. It was called Gak. Kids couldn’t get enough of the gooey, strange texture. They’d throw it, poke it, ...